The use of video in marketing is quickly gaining ground on text/image based marketing, mainly due to superior response and view rates.

The trend towards video as a key inbound marketing tool is gathering pace, in order to keep up with this fast paced trend and stay ahead of the competition, many businesses are considering the use of video landing pages and streaming video ads as part of their marketing tactics. Using video or rich media  on a landing page can create several advantages for a business.

Fact, video creates a more personal interaction between a business and its customers leading to greatly increased views. The use of both visual effects and sounds is an effective way of gaining a viewers attention. In today’s fast paced world, seconds count, people want to be engaged, humored  plus fast and easy information, and web video allows them to have that.

A recent study conducted by the Online Publishers Association, found that 69 percent of online users have watched a video online, and 24 percent do so at least once a week. Out of those surveyed it was found that 66 percent have viewed an online video ad.

There are several ways a business can use video marketing to its advantage. A video landing page can be used to describe a product or service in detail, without any confusion. A landing page  can be used to welcome viewers to websites or to say direct them towards  a purchase. Video landing pages have also proven to be an effective way of driving traffic to websites, and capturing a viewer’s attention.

When a streaming video contains a link to a website, or the name of a company website, it is quite likely that the viewer will visit that site. Studies have found that of the 69 percent of internet users viewing online video ads, 40 percent visited a web site mentioned in the video ad, and 15 percent requested product information.

Any businesses might also gain high recognition for their brands by having their video ads circulating on the web via a well  SEO optimized landing page. A good video can be the best way to spread a message, product, or brand. Apart from video landing pages, placing videos on search engines, and using strong keywords and taglines, can be a successful way of getting video recognition.

Having a video landing page passed along through e-mails, social media like Twitter or Facebook and word of mouth are other excellent ways to gain brand recognition. Thirty-eight percent of those who watch web video say they pass it along to others, usually through e-mail.

With the right content and the right recognition, using video in inbound marketing and video marketing  can be a powerful sales tool to any business